The More You Focus On The Health-Conscious Consumer, The More Market Share You Will Have
Lifestyle is the biggest determinant of a person’s health. Consumers are looking for more health-driven products to integrate into their lifestyle- everything from kitchenware, toys, travel and even pets.
Consumer health is not only derived from over-the-counter medicine or wearables. It is found in the everyday items we already buy.
Most consumer brands have little exposure in the data, positioning, developing and promoting products that scientifically improve one’s health.
The various minefields of regulation, effectiveness and consumer insights, to name a few, have large and serious ramifications when done wrong. However, the market is large, the opportunities are vast and the demand is clear.
The Rise Of Consumer Health Means Your Brand Is Being Reconsidered, Used Less Or Not At Tall
Gen Z’ers are swapping clubbing for 6am Yoga. The growing Elderly population is demanding digital accessibility. Life expectancy is decreasing in the 1st world countries for the first time since the Victorian Age (Royal Society of Medicine 2025).
The world is experiencing a growing health crisis.
Healthcare is failing in many countries, forcing the average consumer to take health into their own hands. They are educating themselves on what makes them better. They are consuming social and non-traditional media to make decisions. They are looking for healthier options to purchase from.
We are a consumer health management firm made up of ex-NHS and pharmaceutical staff who have helped hundreds of thousands of people get better with traditional medicine and consumer items. As doctors, we understand the clinical evidence to make a product effective. As healthcare marketers, we understand what messaging gets people to buy. As a firm, we understand the strategy and resources needed for a brand to succeed in the consumer health market.
The Numbers
Challenges We Solve
How We Help
Audit, assessment & analysis
Audit, assessment & analysis
Data & intelligence
Compliance & regulation
Training & consulting
Research & development
Strategy
Product development
Go-to-market
Reporting
Use Cases
Understanding and finding the resources to compete in the consumer health market
is a challenge and fragmented. We can implement end-to-end support from ideation to loyalty.
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We want to target this demographic, what studies or research can we leverage for product development?
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There is a new social media health trend; can we capitalise on this?
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What are the health needs of today and tomorrow?
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Which emerging health trends could kill us?
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What health challenges can we solve with our products?
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What is our go-to-market strategy with this new line item?
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Will this new feature or product be received well by the market?
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Is this new study or medical claim credible for us to use?
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What does the data show on who will benefit from this product?
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How do we market this in this country or jurisdiction?
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What credible health products can we supply in our business?
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What compliance or regulatory measures do we need to take?
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How do we introduce this line item without cannibalising our current products?
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How do we attract a new demographic without alienating our core audience?
We have proprietary intelligence that blends millions of data points from the NHS, government, pharmacy, clinical research, news sentiments, website traffic, social media, and more. We are also a team that has access to senior and specialist clinicians in any disease area. This enables us to understand consumer behaviour, sentiment, and health profiles in detail.