We leverage millions of data points, including from:
We Are Getting Sicker
And It's Hindering Your Growth
For the first time since the Victorian Age, the UK’s life expectancy is decreasing (RSM 2025). Consumer brands and how they are marketed play a big part in this.
Why?
Because the biggest determinant of health is lifestyle, not genetics or healthcare. What we eat, indulge, think, use and wear plays the largest part in our health outcomes. Therefore, your growth is hidden in the millions of customers looking for products that maintain and enable good health.
Therefore, by you not clearly and credibility illustrating
The $500B+ consumer health landscape isn’t just made up of OTC medicine, vitamins or wearables.
The industry also contains everyday commodities such as travel, pets, music, clothing, hardware, gaming, home and garden which are clinically proven to enhance someone's health. You just don't have access to the hard science as to why.
There are two ways consumer health is formed:
The product has innate health benefits
and/or
The consumer purchases through their health needs.
Therefore, whether you need new line items or a customer journey that considers new audiences, we support you across the buying cycle.
What Makes Us Different
Proprietary Data
& Intelligence
We blend various data sources and intelligence which enables us to produce unique insights and intelligence. We use both marco and economic data along with micro and regional data.
Predictive
Methodology
We produce health forecasts and perform prescriptive analytics so you can understand what is happening today and tomorrow. Our process to results is systematic and
People &
Science First
We put clinical research, consumer behaviour and sentiment in the forefront of our work to improve commeical success. We leverage qualitative and quantitative research to provide best results.
Practitioners,
Not Theorists
We are experienced doctors, data scienists, clinical marketers, pharacists, pharma sales, neuroscience anaylsts, population health researchers and NHS staff who have spent years learning what makes people tick, buy and better.